Banking & Financial Services Marketing, India

Amex Ties Deals to Tweets

May 16, 2012 – 11:16 am by Clair Desai
Earlier this week we told you about the interactive billboards American Express is trying out in London. Extending the engaging, personalised aspects of social media, that promotion is an example of the brand's willingness to try new and different marketing concepts. Amex is very active on Facebook and Twitter. Its experiments with the two platforms are worth watching. After all, what makes social media so tricky for brands? If a business has any hope of meeting users online, ...

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Posted in American Express, Financial Services
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Amex Gets Interactive

May 14, 2012 – 3:13 pm by Clair Desai
Today's customer is more than ready to see their name in lights. Facebook and Twitter have made small-time fame possible for all of us; brands that promote their users along with their products should play to a very happy audience. Consider a new advertising initiative from American Express. This week, the payment provider's UK customers really can be featured on an Amex billboard. It's all happening in London, at the capital city's busy train stations. The promotion ...

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Posted in Advertising, American Express, Financial Services
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Citi Creates LinkedIn Community for Women

May 11, 2012 – 4:17 pm by Clair Desai
Last month, in response to a provocative TIME Magazine cover story, we blogged about how women figure in to the world of financial marketing. We had to wonder which banks were getting it right, considering the fact that so many women feel dissatisfied by financial institutions and their male-centric advertising ideas. A new initiative from Citigroup looks like a great example of how to connect with this customer base, and how to make interesting use of social ...

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Posted in Banking, Financial Services
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Citi Salutes Army Veterans

May 10, 2012 – 9:06 am by Shalini Amarnani
Citibank, USA recently launched "Citi Salutes", a one-stop resource that consolidates all of Citi's programs, products and partnerships that support the greater veterans community. Visitors to CitiSalutes.com are able to access information categorized into three areas: - Careers: Citi's current job opportunities, which include mentoring programs, flexible hiring processes, and accelerated promotion tracks. - Manage Your Money: Citi's financial capability programs as well as products and services specifically developed for military customers. - Community: Citi's engagement, led by Citi ...

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Posted in Citibank
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The Customer-Driven, Paper-Free Future

May 9, 2012 – 10:22 am by Clair Desai
Today's customers live in a digital world, enjoying a lifestyle that's all about easy communication and access. Complicated paper-based hassles are now in the past, replaced by smartphones and tablet devices. Unfortunately, this is all a little idealistic, because for banks, paperwork is still part of the process. A new report from Javelin Strategy and Research points out that it's time to make some serious changes, and to design services around a 'consumer-driven architecture'. Let's break down ...

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Posted in Banking, Financial Services, Research
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O2 Launches Payment Service

May 7, 2012 – 9:58 am by Clair Desai
Barclays has some competition. Last month we told you about the provider's Pingit app - a well-received new contactless payment offering. Now O2, a UK based mobile service provider, has come up with its own spin on the mobile wallet concept. This offering allows users to make payments and even shop with their phone, elements that put the service up against PayPal and Orange. Let's take a look at what this latest set up involves. To start ...

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Posted in Financial Services, Mobile Payments
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Children Learn Saving from Citi

May 4, 2012 – 12:41 pm by Clair Desai
At the end of last month, Citi hosted events in California designed to explain the ins and outs of money, and saving money, to children. The initiative was connected to a nation-wide organization called Teach Children to Save, which has been around since 1997. This group claims that its programs have educated over 3 million children, an effort made possible by volunteer banks. For its part, Citi seems committed to financial education. In 2011 the provider contributed ...

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Posted in Banking, Citibank, Financial Services
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Mall Cricket Zone from HDFC Life

May 2, 2012 – 10:52 am by Clair Desai
In India, where cricket is guaranteed to pull a crowd, HDFC Life is wisely making the most of its Indian Premier League (IPL) association. The insurer, a Rajasthan Royals sponsor, has taken an interesting approach to its latest promotion, launching an on-ground initiative across seven cities. With a focus on malls and families, the campaign involves cricket playing zones, where participants take part in a 'Game of Pride' - an inventive kind of financial cricket. The provider's ...

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Posted in Financial Services, HDFC Standard Life, Insurance
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Women and Financial Marketing

April 30, 2012 – 10:41 am by Clair Desai
On March 26 this year, TIME Magazine's cover story announced that, as breadwinners, women are 'overtaking' men. The article agreed that the change would take a generation, but the idea was provocative enough to stir up some serious debate. It might not be worth jumping into that particular discussion, but the role of women in the financial world - and how they should be recognized and marketed to - is worth thinking about. A 2009 survey carried out ...

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Posted in Advertising, Banking, Financial Services
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Report – Three Quarters of the World’s Poor Unbanked

April 27, 2012 – 10:15 am by Clair Desai
New research carried out by The World Bank presents an interesting picture of how adults around the world manage their money. Unsurprisingly, the findings have a lot to say about the underprivileged - according to the data, three quarters have no bank at all. The reasons go beyond poverty too, with respondents citing paperwork and travel distance as the most difficult obstacles. The World Bank questioned close to 150,000 adults in 148 countries for its study, and ...

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